“I have found the perfect coffee”…

People with discriminating taste desire a great cup of coffee every time. If you are one of these individuals, you need no longer be concerned.

I have found the perfect coffee — King Pelican™ Brand.

What do pelicans have to do with great coffee?

Here’s what.

On a visit to Seattle—the coffee capital of the world—I sought refuge from a sudden downpour in a tiny, dark waterfront café, out of which wafted the most pungent, aromatic scent of freshly brewed coffee.

I asked the Scandinavian proprietor for a cup, and he quietly delivered a mug of the best coffee I had ever tasted.

Strong, rich, flavorful, full bodied, smooth with no bitterness—the “perfect cup of coffee”.

This, I was to learn later, was the Pelican Coffee Bar—named by its proprietor, Nils Johansen, for the famed birds that populated his beloved home place in Key West, Florida.

The formula, I learned, had been passed down through generations of Johansens, emanating in Sweden, emigrating to Key West, and landing in Seattle. He carefully hand-blended and roasted small batches of the finest coffee beans and made them available to his patrons and a few close friends.

I asked this “master roaster” to allow me to replicate his special formula so that coffee lovers on the East Coast could also enjoy the perfect cup of coffee.

After spirited discussions over several stormy days and many cups of steamy coffee, my new friend Nils finally agreed.

King Pelican™ was born.

A month later, I took out a small ad in The Wall Street Journal and rented a billboard at the George Washington Bridge. The response was immediate and incredible. Now, through the miracle of the Internet, you too can experience the world’s greatest coffee.

We offer four selections of King Pelican™ Brand Coffee—medium, dark, decaffeinated and hazelnut—all hand-sorted and micro-batch roasted in limited quantities. All our blends are roasted fresh daily from the most select beans available and shipped directly to your door within 24 hours.*

I assure you that King Pelican™ Brand will be the best coffee you have ever tasted—or I will refund your money, no questions asked.

Ken Fine

Founder